For entrepreneurs looking to develop an education enterprise with business and social value, starting an education business can be a tempting choice. Preschool and early childhood education (ECE) businesses are one of the more easily accessible ones in India when compared to a school.
However, selecting the best education franchise in India is not just a matter of finding the lowest cost education franchise. An entrepreneur must consider the brand, curriculum, location, support system, all recurring expenses, the number of admissions and staffing needs and most importantly the total cost involved in running the centre.
There are a few well established preschool brands that have developed franchise models that fall into this range for entrepreneurs with a budget of ₹20 lakh or less.
Why Consider An Education Franchise Under ₹20 Lakh?
The establishment of an autonomous education centre involves forming all aspects of the curriculum, branding, teaching methods, marketing strategies, and training and operation procedures.
Some of this initial uncertainty can be eliminated by having a franchise that offers an existing business structure.
An education franchise worth less than ₹ 20 lakh can offer:
Developed brand and marketing assets
Class materials and instructional aids
Advice on Centre design and infrastructure is provided.
Training for teachers and staff
Admission and marketing support
Operating procedures and manuals
Technology or management systems,
Help in choosing the location
Pre-launch promotional support
Nevertheless, it is important for entrepreneurs to always ask for an itemised investment proposal before committing any investment. Not all of the expenses associated with a head line franchise investment can be expected to encompass rent deposits, working capital, salaries, utilities, local marketing and all of the regulatory costs.
Why Preschool Is One Of The More Accessible Education Businesses?
Early childhood education has been gaining policy attention these days in India. There is a strong focus on Early Childhood Care and Education (ECCE) in the National Education Policy (NEP) 2020 and the National Curriculum Framework for the Foundational Stage focusses on children aged 3-8 with a strong emphasis on play, activity, inquiry and developmentally appropriate learning.
This is a significant difference for entrepreneurs: a preschool is not just a smaller school. A good preschool program requires a setting that is appropriate for the child's age and provides opportunities for the child to develop communication, physical, cognitive, social and emotional abilities.
One of the reasons being a preschool franchise of ₹20 lakh can be an interesting way for a first-time education entrepreneur to dip their feet in.
Best Education Franchise Options Under ₹20 Lakh
The information used for the following examples is based on the investment information published by the respective brands at the time of writing. The costs may differ from city to city and property to property and depends on the size and franchise model of the centre and the commercial offer – so you should check the commercial offer with the franchisor to get the final numbers.
1. Makoons Preschool
For entrepreneurs seeking a moderate start-up cost preschool model to consider, Makoons Preschool is one.
Presently Makoons offers an overall range of investment in preschools at around ₹12 lakh–₹25 lakh, which indicates that some models or locations may be within a budget of ₹20 lakh. The website also mentions 1,500+ sq. ft. of built up area, and 500 sq. ft. of play area are required.
The company says that franchise support may include:
Determine the location and assess the site.
Project infrastructure and centre designing guidance.
Legal documentation assistance
Curriculum and teaching materials
Branding and marketing
The recruitment and training of staff
Admission assistance
Operational guidance
Continuous education and training
Makoons also claims that its model is “zero-royalty,” but a potential franchisee should make sure to verify all recurring fees and contractual terms in the final agreement as well—just because there is no “royalty” doesn't mean there are no other terms and conditions.
Ideal for: Entrepreneurs with an initial budget of between ₹12 lakh – 20 lakh, who wish to run a play school/preschool with a brand.Best for: Entrepreneurs with a capital of ₹12 – 20 lakh and who would like to establish a play school/preschool in a specific location with a brand.
2. EuroKids
If you are looking for another preschool franchise, then EuroKids is one.
Currently, EuroKids offers investment options from ₹15–20 lakh and the minimum space needed is around 1,500 sq. ft. The investment can change depending on the size of the city and the centres, says the company.
It offers its franchise support programme under the title EDGE360 which encompasses the following:
Infrastructure design and ambience design
Furniture and equipment
Curriculum
Teaching aids
Teacher training
Marketing assistance
Operational support
Resources in business and management.
According to its official franchise information, EuroKids currently has over 2,000 preschools, 550+ locations and 25+ years of experience.
Ideal for: Entrepreneurs with a budget of Rs. 15-20 lakh who wish to have a well established preschool brand and organized support for a franchise.
3. Kidzee
Kidzee has been on the preschool scene for over 20 years and is supported by Zee Learn.
As per the current page of Kidzee's franchise, it requires an investment of about ₹15 to 16 lakh with a suggested space requirement of around 2000 to 3000 sq.ft.
The company reports:
2,500+ centres
600+ cities
20+ years of legacy
1.5 million+ students nurtured
It has a franchise support system that encompasses centre planning and design, curriculum implementation, teacher training, admissions, marketing and operations.
Ideal for: Entrepreneurs that have access to a larger property and desire to partner with a nationally based preschool network.
4. SHEMROCK
SHEMROCK is an Extension Programme offering a low-cost programme for pre-school children.
The current franchisee information says that the cost of a SHEMROCK Play School is around ₹8-10 lakh (not including building/real estate). The specified built-up area is 1500 sq. ft. preferably on the ground floor of the building and a high density residential area.
The franchise page of the brand also mentions that the investment starts at Rs 3–7 lakh, which explains why a person must get a detailed quotation from the brand before investing in the project, as it is not possible to assume that the quoted figure is the overall investment.
It is said to support:
Setup guidance
Teacher and management training.
Marketing assistance
Admission support
Operational guidance
Learning resources
Branding assistance
Perfect for: First-time business owners with a relatively small initial investment in a franchise business.
What Does Education Franchise Investment Actually Cover?
A major error made by many new franchisees is to consider the franchise fee as the first and only initial investment.
There are multiple parts that can make up your actual education franchise investment.
1. Franchise Or Brand Fee
Access to the franchisor's brand, systems, curriculum and other intellectual property, as per the agreement.
2. Infrastructure And Interiors
This can include:
Classrooms
Reception
Flooring
Furniture
Child-friendly fixtures
Learning areas
Safety equipment
Branding and signage
3. Learning Resources
Preschools need toys, books, teaching aids, activity materials, classroom resources that are suitable for the age of the children.
4. Technology
Computers, CCTV, attendance systems, technology for communicating with parents and other technology may be required based on brand.
5. Staff Costs
These things should cost in your budget:
Teachers
Centre head/coordinator
Helpers
Housekeeping staff
Security, where required
6. Working Capital
This is often overlooked.
Some of the funding may be required for a few months of:
Salaries
Rent
Electricity
Internet
Maintenance
Local advertising
Supplies
Administrative expenses
If someone has a franchise fee of ₹15 lakh, it is not necessary that one must come with a balance of just ₹15 lakh and no balance remaining.
How To Choose The Best Education Franchise In India?
When you're assessing each opportunity, consider these factors, rather than just popularity of the brand:
1. Total Investment
Request a bill of sale for the following:
Franchise fee
Interiors
Furniture
Equipment
Curriculum
Branding
Training
Marketing
Technology
Taxes
Renewal fees
Recurring fees
2. Royalty Structure
Sometimes, you can get a lower upfront investment along with regular royalty payments.
On the other hand, a zero-royalty option may necessitate a greater upfront investment.
Work out the total amount, not the first payment, over 3-5 years.
3. Curriculum Quality
Ask:
Are the activities and learning age appropriate?
Is it play-based?
How often is it changed?
What support is offered for teachers?
How is monitoring of children's developmental outcomes carried out?
The NCF for the Foundational Stage focuses on play, activity, exploration and learning and development rather than the early childhood education being a miniature of primary school.
4. Franchisee Support
The ideal franchisor would be able to offer more than just a logo.
Check for practical help regarding:
Location selection
Centre setup
Recruitment
Teacher training
Admissions
Marketing
Operations
Parent communication
Academic planning
5. Local Market Potential
A great brand can fail just as bad in a bad location.
Study:
Number of families with young children.
Existing preschools
Competitor fees
Residential density
Nearby schools
Parking and accessibility
Household income levels
Demand for daycare
Parent preferences
How To Evaluate Preschool Franchise Profitability?
Don't believe promises of ROI.
Rather, create your very own simple financial model.
For example:
Monthly Revenue = Number of enrolled children × Average monthly revenue per child
Then subtract:
Rent
Salaries
Utilities
Marketing
Maintenance
Learning materials
Technology
Royalty/recurring franchise fees
Administrative expenses
This yields you a rough operating profit excluding taxes, financing costs and other factors.
Get realistic scenarios from the franchisor
Request:
Conservative admission projection
Expected break-even enrolment
Comparable locations average fee range
Monthly operating expenses
Typical staffing requirements
Marketing budget
Expected working-capital requirement
Don't assume that all seats are going to be filled as soon as they are available for your business.
Final Verdict: Which Education Franchise Under ₹20 Lakh Should You Choose?
You can't simply say there is a “best” education franchise for all entrepreneurs.
But, as per the information published by the brands themselves, there are a few preschools that can fit around and within an investment of ₹20 lakh – such as Makoons, EuroKids, Kidzee and SHEMROCK. They have very different investment needs, space needs and inclusions.
If you're a first-time entrepreneur, the best choice is typically the one that provides a mix of:
Reasonable total investment
Strong local demand
A viable educational program
Transparent commercial terms
Practical franchisee support
Manageable recurring expenses
Sufficient working capital
A realistic way to sustainable admissions
So, don't purchase a franchise based on low prices. Purchase it because it is a complete business model.
When placed in the right location, there is financial planning, team and commitment to quality education, a preschool can become one of the more accessible education business opportunities in India with a budget of ₹20 lakh.
Frequently Asked Questions
1. What is the best education franchise in India with an initial investment of ₹20 lakh?
No one franchise is the best for all investors. Presently pre-school franchise options are available in the market from Makoons, EuroKids and Kidzee as well as SHEMROCK options that range from around ₹20 lakh to ₹20 lakh. The total investment, support and annual expenses in the local market should all be considered before selecting.
2. What is the cost of an education franchise with a tag of ₹20 lakh?
Investment varies greatly between brands and locations. Some of the published figures at present are around ₹8-10 lakh for SHEMROCK Play School (excluding land), ₹12-25 lakh for Makoons (based on location & centre requirements), ₹15-20 lakh for EuroKids and around ₹15-16 lakh for Kidzee. These should be regarded as brand published figures and be confirmed by a recent written quotation.
3. Is preschool franchise business profitable in India?
At the best of times a preschool has business potential that is desirable, but not guaranteed to be profitable. It is based upon enrolment, fees, rent, salaries, marketing spend, capacity of the centre, local competition and ongoing franchise fees. A comprehensive location specific financial forecast is key to any investment.
4. Do I need experience in education to start a preschool franchise?
Not necessarily. There are several preschool franchisors that offer curriculum and training/operational assistance. But it takes a strong owner with management, financial, and staffing skills and a true desire to uphold education and safety requirements.
5. What should I check before investing in a preschool franchise?
Don't just look at the franchise fee and not the full investment. Consider the terms of the franchise agreement, royalty and recurring charges, the territory rights, the curriculum, training, staffing, marketing support, working capital, exit provisions, and whether the franchise has been successful in the past.
6. Is a low royalty franchise better?
Obviously, a No. Zero royalty can be a valuable consideration, but it isn't the only one. Compare the up-front cost, on-going costs, support, brand, capacity for admissions and overall 5-year economics. Check if there are any other compulsory charges.
Related Topic: Top 10 Preschool Franchise Brands in India: Costs, Fees, Profits & Brand Comparison